MSL Digital is currently working with the Hastings International Piano Concerto Competition to help them to consolidate and broaden the audience for classical music.
On Tuesday 14th February, 2017, the world’s largest subterranean skate park – Source Park in Hastings – which normally resounds to an eclectic mix of rock, punk and hip hop, was the setting for a very unusual event. Freestyle BMXers and skateboarders were able to hear former HIPCC winner, Alexander Panfilov, killing it on the keyboard of a grand piano while they shredded the vert. Putting the grand piano into the extraordinary Source Park was about taking serious music out of the concert hall and placing it in a completely different setting and context, shaking up pre-conceptions of what and where classical music belongs.
We also facilitated live-streaming of the competition from the White Rock Theatre to Silverdale Primary Academy in St Leonards, to Hastings Pier Cafe and, of course, to the world.
And, working with The Audience Agency, we are helping HIPCC to learn more about and to develop its audience.
For more information about the Hastings International Piano Concerto Competition and for links to the live streaming events, click here: