All photos taken at Source Park by Alex Brattell
Hastings International Piano Concerto Competition links with Source Park to reach out to a new audience.
MSL Digital, with the Hastings International Piano Concerto Competition, helped to consolidate and broaden the audience for classical music at the Source Park in Hastings.
On 14 February Source Park, the world’s largest subterranean skate park, was the setting for a very unusual event. Freestyle BMXers and skateboarders were able to hear former HIPCC winner, Alexander Panfilov, killing it on the keyboard of a grand piano while they shredded the vert. Putting the grand piano into the extraordinary Source Park was about taking serious music out of the concert hall and placing it in a completely different setting and context, shaking up pre-conceptions of what and where classical music belongs.
We also facilitated live-streaming of the competition from the White Rock Theatre to Silverdale Primary Academy in St Leonards, to Hastings Pier Cafe and, of course, to the world.
For more information about the Hastings International Piano Concerto Competition and for links to the live streaming events, click here.
Work with us.
We create our projects with real people and places in mind. We like to work with our clients, our partners, our participants to develop original and distinctive work.
Give us a call to get started.