MSL celebrates individual creativity, community and place. Established in 2005 by Margaret Sheehy, MSL produces and manages projects under three company brands: 

MSL Projects is centred on theatrical performance or installation and consultancy; MSL Digital explores the potential to open up narrative of place using AR, VR and mobile technology; MSL Discover is a not-for-profit development vehicle for community and individual learning.  

MSL is able to bring together associates from all areas of art and performance to create each project so that it is delivered by experts in their fields. The company itself is run with the minimum of overheads, ensuring value for money for funders and sponsors, safe in the knowledge that the vast majority of investment is spent on the project in hand.  For more information on our associates, go to our Partners page. 

Margaret is a director, writer and producer with experience in both the commercial and subsidised arts sectors. She has delivered community and large-scale festivals as well as ambitious and complex projects such as Creative Partnerships London and the initial cultural consultations for London 2012. Since establishing MSL in Hastings in 2011 she has produced over 20 highly original projects for the company. Margaret has a PhD in Drama from the University of Kent, is on the board of Greenwich & Docklands International Festival and was formerly Chair of The Audience Agency, the audience development agency for England.

Julie is an experienced historical researcher. She was one of the first costumed interpreters at Hampton Court Palace and The Tower of London, bringing the stories of the people and palaces alive for visitors. More recently, she spent twelve years as an assistant in Hastings Reference Library, undertaking research into family, architectural and local history on behalf of individuals and local groups. She is an experienced researcher of social history, government, politics and court life, local and family history both online and in archives. Julie is also a photographer and illustrator and has produced architectural and archaeological reconstruction drawings and illustrations for publication.

Naomi is an experienced marketing strategist with a wealth of corporate and public sector experience. She has a degree in Communications and Media from London Guildhall University. She has worked in advertising and marketing strategy in London for 16 years at Saatchi & Saatchi, Weiden & Kennedy and Big Green Door. After moving to Hastings in 2005 she began working on local events and Marketing for East Sussex College. Naomi is currently producing and promoting local cultural events for local organisations 18 Hours and MSL Projects.

Sarah is a graphic designer for arts and third sector organisations. She has been working for over 20 years across visual identity, digital products and print design. She is currently freelancing, with previous roles in NGOs (Shelter, One World International) and cooperatives (wave design, GreenNet, Energise Sussex Coast). Sarah is an experienced community activist using design to support the transition to a low carbon future.

Fiona is a freelance web content manager, editor and proofreader. She has an MBA degree from Glasgow Caledonian University. Before moving to Hastings in 2015, she worked in general and educational publishing for many years, across the editorial, design and production areas, in London, Glasgow, Jamaica and Australia. Over the years she has worked on learning & teaching materials, biographies, novels, cookery books, whisky books and much more. Fiona currently manages the MSL website.

Jon is a senior-level content consultant, an experienced digital publisher and a creative producer, working across a wide range of public and private sectors. Jon has also worked as a professional journalist, principally as a digital, arts and society writer on newspapers such as The Guardian, The Sunday Times and The Daily Telegraph. He worked at Arts Council England for five years as Area Relationship Manager, South East, based in Brighton and Cambridge. He was Creative Director of Culture24 for eight years. He initiated and was the Chair of Brighton Digital Festival, and his input was key to the successful development of Culture Kent. Jon is a Director of MSL Discover and an Associate of MSL Digital.

Aretha is a Culture Manager and an advisor on community engagement, audience development and diversity and inclusion. She has worked in the Arts, Heritage and Culture sectors for over 20 years. She has worked for national funders including National Heritage Lottery Fund and Arts Council England, working on strategies to identify and remove barriers which prevent wider participation and engagement from diverse communities. Aretha currently chairs St Leonards Festival Committee and is a Director of MSL Discover.

Work with us.

We create our projects with real people and places in mind. We like to work with our clients, our partners, our participants to develop original and distinctive work.

Give us a call to get started.